Cut Nursing Home Marketing Costs With Testimonials

Marketing is pricey. With elderly care reimbursements decreasing, it's more imperative than ever before to trim costs. During crunch times, marketing budgets tend to be one of the first to become slashed for direct patient care budgets. However, this can be detrimental to bottom lines in the event it contributes to empty beds. So how do you balance effective marketing while conserving money? One way will be the effective usage of resident and visitor testimonials.
Notice the usage of the term "effective." You already know testimonials are a good way in order to connect with consumers and build trust - why don't we concentrate on the best method to leverage these testimonials. It's no longer enough these days to set one or two glowing visitor comments on brochures that sit in your lobby. Consumers see right through hand-picked testimonials and put little value on is, should they ever even appear in to talk to your brochures.
Consumers are savvy today if it comes to obtaining information to help them make informed decisions. They're used to researching purchases such as automobiles and travel online, comparing vital facts like quality, price, features and testimonials. They expect, and acquire, more information around the products they desire. Now they're starting to transfer these expectations for their medical care decisions as more consumer websites and government departments spend some time as well as educating them. As a result, individuals are turning to the Internet for information. According to Google, they'd with regards to a million Internet searches around the phrase "Rosewood gardens Nursing Home homes" in August 2009 alone.
When these consumers look for assisted living facilities on the Internet, most items of more knowledge about quality, services provided, and even cost are simply relatively easily. Consumer reviews however, tend to be more difficult to acquire - and that's where your opportunity lies. By playing and encouraging reviews on 3rd party websites, you differentiate yourself from competitors and you also begin to build trust with consumers. Having these testimonials over a vacation website accomplishes a couple of things: 1) Your information is more likely to get found and confronted with a wider audience because they sites specialize in getting visitors or traffic and two) Consumers could be more likely to trust the knowledge because it is originating from a neutral vacation.
You can spend some time and funds on traditional marketing that will go unnoticed, or you can start building trust and relationships with consumers already trying to find convalescent homes by participating having an independent ratings website.