Overcome The Challenges Of Advertising Your Poker Or Gambling Related Website
Publishers of websites about poker or casino gambling subjects face a significant obstacle when promoting their content, even if their websites do not actually offer gambling. Major advertising companies, especially pay-per-click giants like Google, Yahoo, and Microsoft do not allow any adverts related to gambling because of legal issues in some countries. Sometimes advertisers promoting services and products on this subject sneak in to the system, but their advertisements are short-lived because their necessary key words get them filtered out.
I know this first hand after attempts to promote one of my publications about how exactly to play craps. Get Dicey is a book or eBook and doesn't contain any affiliate links, but I quickly had to give up trying to advertise it through Google AdWords. I am not really allowed, and my explanations to the business that it is only a trade publication as you would find in a bookstore were ignored. Possibly I could advertise it easily stripped my ads of offending keywords like craps, but then how effective would such an ad be if I can't mention what it really is for?
Obviously my problem is tiny compared to actual online casinos and internet poker rooms which were broadly stripped of advertising outlets. On line gambling operations have moved to affiliate programs that advertise directly through any publisher willing to post a casino or poker room ad. These publishers include people running poker blogs, casino reviews, strategy guides, and so forth. Then the publisher is paid if the ad produces a money-playing player. This system works nicely, however the publishers continue to be left with the problem of promoting their websites that simply have content about poker or gambling rather than any actual gambling going on. There is always search engine optimization (SEO), which works, but the judi poker online terpercaya and gambling markets are highly competitive. Winning with SEO takes time and persistent effort, and marketers realize that advertising is supports SEO.
Advertising opportunities for poker and casino gambling related websites do exist, however they are limited. However , due to the laws of supply and demand, ad space on the most popular sites is often bought up far into the future.
Therefore , the better poker or gambling websites give attention to producing good content so traffic should come through se's. Also they exchange links and banners with other relevant sites and directories, and advertise through smaller companies and publishers that support the poker and casino market.
