Don t Call It An E-book

Terminology greatly affects how people perceive value. Call
something a "brochure" and no one will want to pay for it.
Call it a "booklet" and it sounds small and insignificant,
perhaps worth up to four or five dollars. Call your digital
document an "e-book" and people instinctively compare it to
tangible books and will pay no more than what they'd pay for
something they can pick up at the bookstore. Indeed,
according to Angela Adair-Hoy, co-owner of Booklocker.com,
the magical price point for e-books is just $8.95.

Make sure that all finances are in order – It is a common mistake which generally people do when they invest in the properties for the very first time in Gurgaon-they do not realize that it is very important to have all the finances in order before looking for the properties. If one has purchased a commercial property before but not any residential property, then one will realize the difference in interest rates and the initial down payments that exist between the two. By having all the finances in line, one will be able to refine the budget which one is ready to invest.

"Course." Instead of calling the sections "chapters," try
calling them "lessons." Presenting information as
instructional material also raises its perceived value,
because people are accustomed to paying much more for
seminars and classes than for books. A writer I know sells
120 pages of printed material, divided into eight lessons,
as a $295 course. The price includes feedback from the
instructor on assignments, which most purchasers do not get
around to submitting. Likewise, copywriter Joe Vitale has
charged as much as $1,500 for a limited-enrollment seminar
consisting mainly of five e-mailed lessons.

"Special report." In the business world, people will spend
much more money for timely business information or
instruction when it's called a "special report" than for an
"e-book." A dollar per page is not unusual -- $4.00 or
$5.00 for four pages, $97 for 90 to 100 pages. My research
turned up many even higher priced special reports, where the
author already had impressive credentials, such as $195 for
a 114-page report from usability guru Jakob Nielsen's firm
and $945 for a 245-page report on Russia's aerospace
industry from Jane's, a well-known U.K. security and
international affairs information company.

One more important point to be noted by the investors is that the property rates in Gurgaon are rising rapidly. It is expected that in the near future, prices will rise by approximately 25%. One who wants to buy property in Gurgaon and wants to multiply the profits should not waste any more time and speed up the process of investment. The investments made at this time will definitely be profitable in the long run.

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