Purpose Driven Marketing And Influencer Marketing: Unterschied zwischen den Versionen

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Version vom 2. Juli 2020, 19:09 Uhr


CIPR members receive 5 CPD points and PRCA members receive 10 CPD posts for listening to this podcast if they log it at their respective CPD programmes. Recorded at PRWeek’s 2017 PR360. The first of Russell Goldsmith’s three guests was Pearson’s VP for Social Impact and Global Campaigns, Emilie Colker who had taken part in a panel session talking about purpose driven campaigns which are driving social impression and group mobilisation. She spoke particularly about ‘Project Literacy’, the campaign based by Pearson.

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