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"Special report." In the business world, people will spend<br>much more money for timely business information or <br>instruction when it's called a "special report" than for an <br>"e-book." A dollar per page is not unusual -- $4.00 or <br>$5.00 for four pages, $97 for 90 to 100 pages. My research <br>turned up many even higher priced special reports, where the <br>author already had impressive credentials, such as $195 for <br>a 114-page report from usability guru Jakob Nielsen's firm <br>and $945 for a 245-page report on Russia's aerospace <br>industry from Jane's, a well-known U.K. security and <br>international affairs information company.<br><br>"Manual." Contrary to what you might expect, packaging<br>material in an old-fashioned three-ring binder or a copy-<br>shop coil binding, sent through the mail can also increase <br>the perceived value of information, compared with "e-books." <br>This can go for as much as several hundred dollars when it's <br>up-to-date, advanced professional knowledge not available in <br>bookstores, libraries or on the Web. Fancy packaging may <br>even lower a manual's perceived value because it counteracts <br>the implicit exclusivity of such a purchase.<br><br>"Course." Instead of calling the sections "chapters," try<br>calling them "lessons." Presenting information as <br>instructional material also raises its perceived value, <br>because people are accustomed to paying much more for <br>seminars and classes than for books. A writer I know sells <br>120 pages of printed material, divided into eight lessons, <br>as a $295 course. 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